The Harry Perkins Institute of Medical Research knows how important it is to thank their first-time donors because 8 out of 10 first-time donors never give again!
One of the most common reasons that a donor lapse is due to poor communication from the nonprofit. Others don't give again because they aren't made to feel appreciated.
Solution
The Perkins team showed their appreciation by recording simple and sincere videos for all their first-time donors. Click the video here to watch an example of the videos they send.
Outcome
They sent over 40 personalized thank you videos to first-time donors every month, and their open rate is over 65% each and every month.
SUCCESS STORY
Perkins is thanking their first-time donors more memorably with personalized videos.
Save our Youth catches donor's attention by writing their names on a white board.
The Israel Guide Dog Center asked lapsed donors to renew their support through video.
Adaptive Adventures thanked their supporters after Colorado Gives Day.
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Start thanking first time donors using personalized video
81% OPEN RATE
81% OPEN RATE
